Senior Marketing Specialist

Position Description

As a Senior Marketing Specialist your role will be to develop and implement complex and highly visible marketing projects across multiple business functions for a specific business segment with responsibilities that include merchandising, social media and website content to improve brand engagement, preference and sell-through. Evaluates marketing needs for specific products and channels and shares recommendations to cross-functional teams.

You will do this by:

• Partnering directly with Marketing management to create campaigns and programs that support the sale of company products

• Working with internal resources and external agencies to create marketing collateral, including social media content, blog content, brochures and videos

• Developing, monitoring and communicating project timelines and budgets

• Leading the development of communication strategies and executes across an integrated marketing communications plan

• Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases

• Evaluating channel marketing needs, making recommendations to management

• Planning and helping to execute trade shows and events

• Performing competitive analysis and uses data to create marketing plans

• Providing guidance and overseeing work of colleagues with less experience

• Performing other duties as assigned

You are the type of person who is/has:

• Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels

• Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects

• Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment

• Team-oriented

• Ability to provide guidance to other team members

• Strong initiative for efficiency and problem solving

• Fluent in English and primary language used in area of responsibility and/or location

Education

Experience Requirements

• Minimum of five years of experience in Marketing or related field

Physical & Environmental Requirements