Senior Manager Sales

Date: May 9, 2025

Location: Wauwatosa, WI, US, 53222

Company: Briggs & Stratton

Position Description

As a Senior Sales Manager your role will be to lead and accelerate the growth of our electrification business. In this role, you will be responsible for developing and executing sales strategies, managing a high-performing sales team, and building strong relationships with key customers in the rapidly evolving electrification market.

#LI-LB1

#LI-Hybrid

You will do this by:

  • Building and maintaining strong relationships with key customers, including OEMs, distributors, and end-users.

  • Developing and implementing comprehensive sales strategies to achieve ambitious revenue targets and market share goals.

  • Identifying and prioritize key customer segments and target markets.

  • Analyzing market trends, competitive landscape, and customer needs to inform sales strategies.

  • Developing and executing sales plans, including account targeting, lead generation, and sales pipeline management.

  • Leading, managing, and mentoring a team of sales professionals and fostering a culture of high performance and accountability.

  • Providing coaching, training, and development opportunities to enhance the team's sales skills and product knowledge.

  • Setting clear performance expectations and monitor progress towards goals.

  • Conducting regular sales meetings and performance reviews to provide feedback and guidance.

  • Understanding customer needs and providing tailored solutions to meet their specific requirements.

  • Negotiating contracts and closing deals that are mutually beneficial for the company and its customers.

  • Proactively addressing customer concerns and ensuring high levels of customer satisfaction.

  • Identifying and pursuing new business opportunities in the electrification market.

  • Developing and executing strategies to expand market share and penetrate new customer segments.

  • Representing the company at industry events, conferences, and trade shows.

  • Building and maintaining relationships with key industry stakeholders.

  • Managing sales forecasts, budgets, and performance metrics.

  • Tracking and analyzing sales data to identify trends and opportunities for improvement.

  • Preparing and presenting sales reports to senior management.

  • Utilizing CRM (Customer Relationship Management) systems and other sales tools to optimize sales processes and efficiency.

  • Performing full range of managerial responsibilities for sales representatives and/or sales managers which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget

  • Performing other duties as assigned

You are the type of person who is/has:

  • Technical Skills: Strong understanding of battery technology, electric motors, power electronics, and charging infrastructure.

  • Market Knowledge: Deep understanding of the electrification market, customer segments, and competitive landscape.

  • Excellent verbal, written and interpersonal communication skills

  • Strong presentation skills

  • Strong organizational skills and the ability to handle multiple projects simultaneously

  • Proficient computer skills 

  • Expert negotiating skills

  • Negotiation Skills: Strong negotiation skills and ability to close deals that are mutually beneficial for the company and its customers.

Education

Bachelor's Degree in Business or or related field

Experience Requirements

  • Minimum of seven years of experience in sales or a related field

  • Minimum of three years of supervisory experience

Physical & Environmental Requirements

Domestic and/or International travel as required up to 50%

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

 


Nearest Major Market: Milwaukee

Job Segment: Sales Management, Pre-Sales, Relationship Manager, Performance Management, Sales, Customer Service, Human Resources