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Product Manager

Date: Jun 16, 2022

Location: Wauwatosa, WI, US, 53222

Company: Briggs and Stratton

Position Description

Develops and executes the product management strategy for a product category in existing and new regions.  Develops and executes a rolling three year product plan and portfolio strategy including new product introductions, product lifecycle management and profitability.  Defines product and technology roadmaps by evaluating and analyzing key customer needs, market trends and competitive intelligence.  Manages technical communication and coordination between all business functions.

Job Responsibilities

  1. Executes and manages product line strategy, as well as  the justification and prioritization of new product development initiatives for assigned products

  2. Manages product development programs within the New Product Development (NPD) Process

  3. Collaborates to develop 5 year product plans and update technology roadmaps for innovation planning 5+ years out

  4. Manages capital budgets and drives resource planning and allocation decisions based on product line priorities

  5. Coordinates with marketing to define the Voice of Customer (VoC) and go-to-market strategy for new products or product changes

  6. Provides product knowledge for sales calls, sales literature/documentation and trade shows

  7. Develops and delivers product and business strategy presentations

  8. Maintains and reports out on product line metrics

  9. Lead and participates in cost reduction and profit improvement efforts

  10. May perform full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget

  11. Performs other duties as assigned

Job Skills Requirements

  • Results- focused with ability to translate stakeholder needs and priorities into actionable plans

  • Excellent interpersonal skills to effectively communicate technical information to diverse groups of people; excellent presentation skills

  • Ability to collaborate and influence within and outside the organization

  • Strong business acumen, ability to build a financial business case and understanding of financial principles including Return On Investment, Internal Rate of Return and Economic Value Added.

  • Previous experience in leading a cross-functional team to launch new products

  • Fluent in English and primary language used in area of responsibility and/or location


Bachelor's Degree in Business or related field, or equivalent education and experience

Experience Requirements

  • Minimum five years of experience in product management, new product development, manufacturing, marketing or related field.
  • Three years experience with global markets preferred

Physical & Environmental Requirements

May require travel of a planned or urgent nature, both international and domestic



Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.


Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Milwaukee

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