New Business Development Manager

Date: May 24, 2024

Location: Wauwatosa, WI, US, 53222

Company: Briggs & Stratton

Position Description

Plans, develops and identifies new business opportunities to build or expand profitable sales of applicable products in an assigned area of responsibility.  Defines, plans and executes short and long term strategic goals, builds key customer relationships, negotiates and closes business deals.  Maintains extensive knowledge of current market conditions.

You will do this by:

  • Develops, implements and maintains a business plan to prospect new clients in conjunction with sales and marketing  

  • Conduct lead generation activities through cold calling, networking and referrals

  • Creates and presents sales and marketing programs that cultivate opportunities and secures orders

  • Collects, analyzes and compares pertinent data from target markets and makes proposals/recommendations to key stakeholders

  • Interfaces with leaders and support personnel in sales,  marketing, product management & engineering to implement company sales programs

  • Develops and achieves a growth strategy focused on financial gain and customer satisfaction

  • Controls selling costs through effective management and expense control

  • Performs other duties as assigned

You are the type of person who is/has:

  • Exhibits resourcefulness within a dynamic startup environment.

  • Ability to adapt quickly to new technologies and changing business requirements

  • Proven ability to develop new business plans

  • Ability to analyze sales trends to identify alternatives that will maximize sales opportunities

  • Excellent written, verbal, and interpersonal skills to work effectively with diverse groups of people

  • Proven ability to work independently

  • Ability to plan, prioritize and organize multiple projects and business demands

  • Fluent in English and primary language used in area of responsibility and/or location


Bachelor's Degree in Business or related field, or equivalent education and experience

Experience Requirements

  • Five years sales and/or customer service experience
  • Strong technical sales background

Physical & Environmental Requirements

May require travel of a scheduled or urgent nature to review applications, discuss problems, visit suppliers / customers, trade shows, etc.
Valid Drivers License



Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.


Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Milwaukee

Job Segment: Pre-Sales, Business Development, Product Manager, Engineer, Sales, Operations, Engineering