Marketing Specialist Senior

Position Description

As a Senior Marketing Specialist your role will be to develop and implement complex and highly visible marketing projects across multiple business functions with responsibilities that include content development for  social media, email and website to improve brand engagement, preference and sell-through. Develops marketing collateral and communications  to support  products and channels and shares with cross-functional teams.

You will do this by:

• Partnering directly with Marketing management to create campaigns and programs that support business objectives and revenue targets

• Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases

• Working with internal resources and external agencies to create marketing collateral, including social media content, email,  newsletters, blog content, brochures and videos

• Developing, monitoring and communicating project timelines and roadblocks

• Working with training and channel marketing partners to develop collateral and communications to support channel needs

• Tracking and reporting of marketing activities, including campaign effectiveness, social media performance and website analytics

• Planning and helping to execute trade shows and events

• Providing guidance and overseeing work of colleagues with less experience

• Performing other duties as assigned

You are the type of person who is/has:

• Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels

• Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects

• Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment

• Highly collaborative and team-oriented

• Strong initiative for efficiency and problem solving

• Ability to provide guidance to other team members

• Fluent in English and primary language used in area of responsibility and/or location

Education

Experience Requirements

• Minimum of five years of experience in Marketing or related field

Physical & Environmental Requirements