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Marketing Specialist Associate

Date: Aug 8, 2019

Location: Wauwatosa, WI, US

Company: Briggs and Stratton

Position Description

Implements marketing projects across multiple business functions with responsibilities that include merchandising, social media, website content to improve brand engagement, preference and sell-through.

Job Responsibilities
  1. Monitors and communicates project timelines and budgets
  2. Collaborates with management to develop communication strategy and executes across an integrated marketing communications plan.
  3. Writes, edits, and proofs copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases
  4. Executes budget, strategy, and shot list for photo and video shoots
  5. Distributes prepared marketing materials to internal and external stakeholders
  6. Assists in the planning and execution of trade shows and events
  7. Performs other duties as assigned
Job Skills Requirements
  • General understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels
  • Organized with ability to handle multiple projects independently
  • Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment.
  • Ability to take initiative
  • Team-oriented
  • Fluent in English and primary language used in area of responsibility and/or location
Bachelor's Degree in Marketing or related field, or equivalent education and experience
Experience Requirements
  • Prior experience in Marketing or related field preferred
Physical & Environmental Requirements
Domestic and/or international travel as required up to 15%



Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. 


Briggs & Stratton Corporation is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Milwaukee

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