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Director, Marketing - Power Business Unit

Date: Jul 28, 2022

Location: Wauwatosa, WI, US, 53222

Company: Briggs and Stratton

Our Power Division is currently looking for our next Director, Marketing who will have the opportunity to manage the entire marketing mix. This is a position that requires strategic and critical thinking to lead: 


  • Marketing
  • Digital & Channel Strategy Development
  • Execution of Marketing Programs


This role will also provide input/insight on end user needs into new product development programs and lead a team of marketers to help achieve the marketing goals & tactics in each product category. If you like to take on new challenges, and thrive on building strategic teams, while still doing tactical work when needed, this could be the right opportunity for you. 

Position Description

Plans and guides the marketing efforts of a specified business segment.  Represents the team to customers, partners, agencies, peers in other business segments and senior management. Engages in strategic planning and execution of the allocation of work in complex business processes. Reports the team’s work to management and manages employee performance and professional development.

Job Responsibilities

  1. Participates in strategic and long-term planning for a specific business segment.
  2. Develops and delivers strategic information, perspective and guidance on emerging issues affecting current business strategies to senior management as it relates to the function.
  3. Works directly with key stakeholders to execute the function’s agenda to support marketing initiatives.
  4. Leads market-driven, consumer focused processes to help various business units increase sales and profit.
  5. Measures effectiveness of marketing programs.
  6. Ensures budgets and schedules meet corporate requirements.
  7. Interacts regularly with executives and/or major customers.
  8. Directs the work of groups of employees (leads through managers).
  9. Performs other duties as assigned.

Job Skills Requirements

  • Excellent knowledge of and experience in broad Marketing principles, practices, etc.
  • Strategic thinker with the ability to develop short and long term strategic plans
  • Proven ability to build and sustain relationships with a wide variety of individuals at all levels
  • Ability to successfully influence outcomes without direct control
  • Ability to forecast and develop budgets
  • Excellent written and verbal communication skills
  • Fluent in English and primary language used in area of responsibility and/or location


  • Bachelor's Degree in Marketing or related field.
  • Master's Degree in Business Administration (MBA) preferred.

Experience Requirements

  • At least 10 years of marketing related experience.
  • Previous leadership and/or supervisory experience.
  • Previous experience in a durable good industry preferred.
  • Ability to travel approximately 15% domestically.

Physical & Environmental Requirements

May require some travel of a scheduled or urgent nature.



Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.


Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Milwaukee