Manager Regional Sales

Date: Dec 9, 2023

Location: Viernheim, DE

Company: Briggs & Stratton

Position Description

Directs, plans and coordinates a field sales force to meet company sales and profit goals.  Follows established sales processes while coaching field sales force to ensure future distribution growth by working and traveling with assigned staff.

Job Responsibilities

  1. Directs, plans and coordinates  the activities of assigned sales force to attain sales and profit goals; travels with sales force on a regular basis
  2. Continually coaches field sales force to improve understanding of sales process
  3. Recommends sales forecast and regional budgets; Manages budgets and expenses of sales force
  4. Communicates and implements  all programs with field sales force
  5. Reviews sales progress and develops corrective action when necessary
  6. Communicates with management to review sales performance and new customer expansion
  7. Interfaces with company support personnel as necessary to foster consistent, open communication, customer support, implementation of company programs and achievement of sales goals and objectives
  8. Organizes and conducts productive sales meetings with set agenda
  9. Performs full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget
  10. Performs other duties as assigned

Job Skills Requirements

  • Ability to analyze sales trends to identify alternatives that will maximize sales opportunities
  • Advanced knowledge of all Briggs & Stratton products and sales procedures
  • Excellent written, verbal, and interpersonal skills to work effectively with diverse groups of people
  • Ability to successfully lead and coach a team
  • Solid computer skills including understanding of sales software systems, word processing and spreadsheet programs
  • Must be able to work independently and possess solid organizational skills
  • Able to safely load, secure and operate a variety of company trailers on a regular basis
  • Fluent in English and primary language used in area of responsibility and/or location


Bachelor's Degree in Business or related field, or equivalent education and experience

Experience Requirements

  • Minimum of seven years of highly successful sales management experience

Physical & Environmental Requirements

Domestic and/or International travel as required up to 50%
Valid Drivers License



Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.


Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Job Segment: Field Sales, Sales Management, Performance Management, Sales, Human Resources, Customer Service