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Marketing Specialist Senior

Date: Aug 16, 2019

Location: Shanghai, CN

Company: Briggs and Stratton

Position Description

Develops and implements complex and highly visible marketing projects across multiple business functions for a specific business segment with responsibilities that include merchandising, social media, website content to improve brand engagement, preference and sell-through. Evaluates marketing needs for specific businesses and shares recommendations to cross-functional teams.

Job Responsibilities

  1. Partners directly with Marketing management to create programs that support the sale of company products
  2. Develops, monitors and communicates project timelines and budgets
  3. Leads the development of communication strategies and executes across an integrated marketing communications plan.
  4. Writes, edits, and proofs copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases
  5. Responsible for creating and designing all promotional and branding materials, point-of-sales literature, ads, direct mails, merchandising display, dealer identity, corporate communications materials and design for social media promotion.
  6. Develops and executes budget, strategy, and shot list for photo and video shoots
  7. Evaluates channel marketing needs and makes recommendations to management
  8. Plans and helps execute trade shows and events.
  9. Performs competitive analysis and uses data to create marketing plans
  10. Provides guidance and oversees work of colleagues with less experience
  11. Performs other duties as assigned

Job Skills Requirements

  • Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels
  • Strong in creating and designing; Skilled in Photoshop, Illustrator, InDesign, H5, video production and photo shooting etc.

  • Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects
  • Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment.
  • Team-oriented
  • Ability to provide guidance to other team members
  • Strong initiative for efficiency and problem solving
  • Fluent in English and primary language used in area of responsibility and/or location


Bachelor's Degree in Marketing or related field, or equivalent education and experience

Experience Requirements

  • Minimum of five years of experience in Marketing or related field

Physical & Environmental Requirements

Domestic and/or international travel as required up to 15%

百力通公司成立于1908年, 总部位于美国威斯康辛州密尔沃基市,是全球知名的户外动力设备风冷式汽油发动机制造商。我们为世界各地的OEM设计、制造、推广符合他们需要的发动机,并为这些发动机提供售后服务。同时,百力通也制造和销售发电机、高压清洗机、扫雪机、割草机和草坪车等草坪护理产品,并在这些领域处于市场领先地位。我们的产品遍布全球100多个国家。
百力通(上海)是百力通公司(Briggs & Stratton) 在中国的子公司,是百力通在中国的销售、市场和服务中心。我们在中国拥有近200家OEM客户和300多家授权服务商。凭借业界独有的发动机应用中心,百力通为OEM客户提供产品配套与认证支持。300多家授权服务商为百力通销售到中国的产品提供配件支持和售后服务。

Headquartered in Milwaukee, Wisconsin, Briggs & Stratton is the world’s famous producer of air-cooled gasoline engines for outdoor power equipment. We design, manufacture, market, and service these engines for original equipment manufacturers (OEMs) worldwide and provide after-sales services for these engines as well. We also design, manufacture, and sell generators, high pressure washers and snow sweepers and run the lawn products lines like Simplicity, Snapper, Ferris and Murray. Our products spread more than one hundred countries across six continents.
Briggs & Stratton engines are powerful and durable. They are widely used on lawn and garden equipment, construction equipment and agriculture equipment. These engines offer continuous power for walk-behind lawn mowers, riding lawnmowers, trowels, compactors, generators, water pumps and tillers. Currently, our largest market segment is lawn and garden industry.   Our products have been recognized by millions of people all over the world.

We are offering competitive remuneration package and excellent incentives.
Interested parties, please email your resume both in English & Chineseand and expected salary to us.
For more information, please visit
our website.

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