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Product Sales Specialist - Kansas City

Date: Jun 21, 2022

Location: Kansas City, WI, US

Company: Briggs and Stratton

Briggs & Stratton is seeking a Product Sales Specialist for our Turf & Consumer business in our Central States territory. The region this individual will support is around a 250 mile radius of Kansas City.  This position supports sales growth by demonstrating Ferris brand commercial mowers, training customers and helping develop new accounts in the assigned area.  


Perks include quarterly incentives, a $45/month cell phone stipend, a company truck that is available for personal use, and fully paid travel expenses.

Position Description

The Product Sales Specialist’s responsibility is to build the Ferris Commercial Products brand awareness by demonstrating Ferris Commercial Zero Turn Mowers, Walk Behind Mower,  Stand On Mowers and Spreader Spraying equipment to Landscapers, Municipalities, School Districts and Parks & Recreation Departments in assigned area. You would also support local Ferris Power Equipment dealers and Territory Sales Managers.

Job Responsibilities

  • Quickly become a Ferris product subject matter expert, being proficient in explaining features and benefits of Ferris products and performing demonstrations to the end users. 

  • Generate leads through various sites including Instagram & Facebook generating interest with landscapers and developing conversations that result in a demonstration.

  • Drive a pickup truck and landscape trailer with Ferris equipment to the locations that the end user agrees to and let the customer experience the Ferris product first hand by using it on familiar turf. 

  • Work directly with our Ferris dealers and develop a relationship with them to gain territory knowledge and competitive industry insights. Assisting your Ferris dealers with sales & open house events.

  • Participate in various external events, i.e trade shows and fairs to support the Ferris brand and products. 

  • Conduct training at the Ferris dealerships teaching new employees features & benefits of the Ferris products as well as company programs, process and procedures.

  • Analyze market data to pinpoint opportunities in assigned territory to maximize prospecting efforts and develop strategies on how Ferris performs against the competition. 

  • Attend the National Sales Meeting in Milwaukee at the Briggs & Stratton Headquarters annually to meet and develop relationships with key stakeholders. 

  • Attend regional meetings in various company locations when required.

Job Skills Requirements

  • Good written, verbal, and interpersonal skills to work effectively with a diverse group of people. Bilingual in English & Spanish.

  • Computer skills to include Microsoft Excel, Word and Power Point

  • Ability to work independently and possess solid organizational skills

  • Possesses the desire to continuously improve through training

  • Ability to manage business schedule and territory travel effectively

  • Valid Driver’s License

  • Sense of urgency

  • Active communicator

  • Collaborative

  • Solution oriented problem solver

  • Ability to deal with ambiguity

  • Natural curiosity, self-learner


Bachelor's Degree in Business or related field, or equivalent education and experience

Experience Requirements

Minimum of one year of related experience in sales, customer service, retail, etc.

Physical & Environmental Requirements

Domestic and/or International travel as required up to 50%
Able a to safely load, secure and operate a variety of company trailers on a regular basis



Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.


Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Job Segment: Sales