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Marketing Specialist

Date: Mar 29, 2021

Location: Holdrege, NE, US, 68949

Company: Briggs and Stratton

Position Description

Develops and implements marketing projects across multiple business functions for a specific business segment with responsibilities that include merchandising, social media, website content to improve brand engagement, preference and sell-through.

Job Responsibilities

  1. Develops, monitors and communicates project timelines and budgets
  2. Collaborates with management to develop communication strategy and executes across an integrated marketing communications plan.
  3. Writes, edits, and proofs copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases
  4. Develops and executes budget, strategy, and shot list for photo and video shoots
  5. Creates marketing materials and distributes them to internal and external stakeholders
  6. Assists in the planning and execution of trade shows and events
  7. Performs other duties as assigned

Job Skills Requirements

  • Well-developed understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels
  • Organized with ability to handle multiple projects independently
  • Strong ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment.
  • Project management skills
  • Team-oriented
  • Fluent in English and primary language used in area of responsibility and/or location

Education

Bachelor's Degree in Marketing or related field, or equivalent education and experience

Experience Requirements

  • Minimum of three years of experience in Marketing or related field

Physical & Environmental Requirements

Domestic and/or international travel as required up to 15%

 

Allmand™, a subsidiary of Briggs & Stratton, LLC, is a manufacturer of portable jobsite equipment focused on providing customers with safe, reliable, and high-quality products. Located in Holdrege, Nebraska, Allmand brings portable light towers, mobile industrial heaters, flashing arrow boards, portable light stands, portable air compressors and mobile generators for the global construction,mining, oil & gas, and rental markets. Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

Briggs & Stratton, LLC is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.


Nearest Major Market: Hastings
Nearest Secondary Market: Kearney