Manager Regional Sales - Northeast and Canada

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As a Manager Regional Sales your goal is to lead, plan, and coordinate a high-performing field sales organization to achieve Ferris commercial goals for revenue, profit, and dealer network growth. You’ll serve as a key sales leader responsible for coaching, developing, and empowering a team of Territory Sales Managers to deliver best-in-class dealer support, expand the dealer base, and execute the Ferris commercial strategy in alignment with company objectives. #LI-MD1 #LI-Remote

Additionally, you’ll implement established sales processes while fostering a performance-driven culture focused on results, customer relationships, and continuous improvement.

The territory for this opening includes: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York and Canada. 

You will do this by:

• Leading, planning, and directing a team of 6–8 Territory Sales Managers to attain regional sales, profit, and new dealer acquisition goals
• Partnering with the VP of Sales to establish regional targets aligned to Ferris’ overall commercial strategy and growth initiatives
• Recommending and contributing to the development of Sales Incentive Plans (SIPs) and other motivational programs to drive performance toward key objectives
• Developing and executing tactical sales plans to deliver revenue and profit goals while expanding Ferris’ dealer network in priority markets
• Providing continuous coaching, mentorship, and accountability to Territory Sales Managers through regular field travel, joint dealer visits, and performance reviews
• Building strong, trusted relationships with key dealers, distributors, and partners to strengthen loyalty and uncover growth opportunities
• Analyzing and reporting key performance indicators (KPIs) such as revenue attainment, profitability, dealer count growth, shipment trends, market share, and product mix; builds strategies to improve performance where needed
• Reviewing sales progress and implementing corrective actions or programs as required to ensure targets are achieved or exceeded
• Collaborating cross-functionally with Marketing, Product, Demand Planning, Finance, and Customer Support to ensure regional execution aligns with Ferris’ commercial prioritie
• Communicating and implementing all company programs, pricing initiatives, promotions, and dealer incentives with the sales team and dealer network
• Representing the Ferris brand at industry events, dealer meetings, and trade shows to promote products, gathering market insights, and strengthen dealer engagement
• Organizing and leading productive regional and team sales meetings with clear objectives, metrics, and actionable outcomes.
• Performing a full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities. 

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An effective Regional Sales Manager at Ferris:

• Delivers Results: Consistently meets or exceeds regional revenue, profit, and new dealer goals.
• Leads with Accountability: Builds, develops, and inspires a high-performing team of Territory Sales Managers that take ownership for their markets.
• Drives Dealer Growth: Expands Ferris’ footprint through strong dealer relationships, market knowledge, and disciplined execution.
• Executes the Strategy: Aligns regional goals and actions with Ferris’ commercial strategy, ensuring excellence in sales performance and customer experience.
• Leverages Data and Insight: Uses KPIs, market analytics, and feedback loops to make informed decisions and adjust plans for success.

Qualifications: 

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent education and experience
• Minimum of seven years of progressive sales leadership experience, ideally within the outdoor power equipment, turf, or related durable goods industries
• Experience leading regional or multi-state sales teams preferred
• Proven ability to lead, motivate, and develop high-performing sales teams, remote preferred
• Demonstrated success in achieving or exceeding revenue, profit, and new customer/dealer acquisition goals
• Ability to analyze sales trends and turn data into actionable growth strategies
• Strong knowledge of the outdoor power equipment (OPE) industry, dealer distribution models, and competitive landscape
• Excellent interpersonal, communication, and relationship-building skills with both internal and external stakeholders
• Proficiency in Google Workspace (Sheets, Slides, Docs, Gmail) and CRM/sales reporting tools
• Strong business acumen with experience in forecasting, goal-setting, and performance management
• Highly organized, self-motivated, and able to work independently in a fast-paced environment
• Domestic and international travel as required, up to 60%
• Valid driver’s license with the ability to travel throughout the U.S. and Canada
• Fluent in English and primary language used in area of responsibility and/or location

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation:

• For this position in the state of New York ONLY, the expected base annual salary range is $90,000 to $135,000 USD commensurate with experience. The position also includes an incentive compensation package. Actual compensation within that range will be dependent upon the individual's skills, experience, qualifications, and applicable laws.