Territory Sales Manager

Date: May 22, 2024

Location: Atlanta, GA, US

Company: Briggs & Stratton

Position Description

As a Territory Manager, your role is to expand the sales of a broad range of Company products through consultative selling to customers in an assigned territory.  Manage customer expectations through conflict resolution skills and secure customer orders.  Effectively communicate, implement and execute all applicable company programs to customers. This role will oversee the South East region and the ideal candidate will be based in either Atlanta, GA or Greenville, SC.

You will do this by:

  • Presenting sales & marketing programs to secure new and existing orders from customers; develop business partnerships with new and existing customers

  • Maintaining level of service and communication of customers by a regular and consistent call cycle, to include phone contact as well as personal visits

  • Recruiting new customers based on market potential and company strategy and objectives

  • Interfacing with assigned management and support personnel as necessary for consistent, open communication, customer support, implementation of company programs and achievement of territory and company goals and objectives

  • Meeting territory goals/objectives based on a business plan; maintains (revise & update) on an ongoing basis as necessary; implements same

  • Controlling and reducing selling costs thru efficient customer ranking, routing, planning and expense control

  • Reviewing and analyzing sales and marketing data to promote sales,determine customer needs and provide forecasting information; Communicating trends and opportunities

  • Promoting the sell-thru of customer commitments through advertising, planning and implementation of group ad campaigns and promoting individual customer advertising & sound merchandising practices.

  • Performing other duties as assigned

You are the type of person who is/has:

  • Ability to analyze sales trends to identify alternatives that will maximize sales opportunities

  • Solid knowledge of all Briggs & Stratton products and sales procedures

  • Excellent written, verbal, and interpersonal skills to work effectively with diverse groups of people

  • Solid computer skills including understanding of sales software systems, word processing and spreadsheets

  • Ability to work independently; solid organizational skills

  • Must possess the desire to continuously improve through training

  • Ability to manage business schedule and territory travel effectively

  • Fluent in English and primary language used in area of responsibility and/or location

Preferred Qualifications:

  • Three years of sales or marketing experience

  • Prior experience in the consumer products industry preferred


Bachelor's Degree in Business or related field, or equivalent education and experience

Experience Requirements

  • Minimum of three years of experience in a sales or customer service environment

Physical & Environmental Requirements

Domestic and/or International travel as required up to 50%
Able a to safely load, secure and operate a variety of company trailers on a regular basis
Valid Drivers License



Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.


Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Atlanta

Job Segment: Sales Management, Sales, Customer Service