Share this Job

Marketing Manager Business Unit

Date: Jun 2, 2021

Location: Holdrege, NE, US, 68949

Company: Briggs and Stratton

Position Description


Manages development and implementation of marketing programs for specified channels of distribution for a specific market segment.

Job Responsibilities

  1. Partners with Marketing Leadership to create programs that support the sale of  products for a specific market segment(s)

  2. Plans, budgets, coordinates and develops marketing programs that support the sale of all company products sold through the assigned distribution channels.

  3. Evaluates channel marketing needs and make recommendations to leadership for strategic planning

  4. Helps others to develop and launch new products and new product lines

  5. Assists with achieving annual sell-thru objectives for assigned channel of distribution

  6. Develops customer image programs

  7. Works with sales leadership to incorporate education and training materials in marketing programs

  8. Maintains and updates market intelligence databases on pricing, market shares, volumes, and competitors

  9. Assists with the  development of labeling and branding issues

  10. Performs other duties as assigned

Job Skills Requirements

  • Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices.

  • Excellent written and verbal communication skills.

  • Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization.

  • Must be resourceful and team focused, team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter able to work independently.

  • Fluent in English and primary language used in area of responsibility and/or location


Bachelor's Degree in Marketing or related field, or equivalent education and experience

Experience Requirements

  • Minimum of seven years experience in marketing industry or related experience

Physical & Environmental Requirements

May require travel of a planned or urgent nature, both international and domestic


Allmand™, a subsidiary of Briggs & Stratton, LLC, is a manufacturer of portable jobsite equipment focused on providing customers with safe, reliable, and high-quality products. Located in Holdrege, Nebraska, Allmand brings portable light towers, mobile industrial heaters, flashing arrow boards, portable light stands, portable air compressors and mobile generators for the global construction,mining, oil & gas, and rental markets. Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

Briggs & Stratton, LLC is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Nearest Major Market: Hastings
Nearest Secondary Market: Kearney